Nike has a television commercial for hiking shoes that was shot in Kenya using Samburu tribesmen. The camera closes in on one tribesman who speaks in native Maa. As he speaks, the Nike slogan "Just Do It" appears on the screen. Lee Cronk, an anthropologist at the University of Cincinnati, says the Kenyan is really saying, "I don't want these. Give me big shoes." Says Nike's Elizabeth Dolan, "We thought nobody in America would know what he said." Jeremy Tasch Graduate School of Geography Clark University JTASCH@vax.clarku.edu